Getting it right in print

The first chapter is all about the beginnings of print making, as well as Gutenberg and fonts. I found the information basic and was simply revision to what I already knew. In the second they discuss printing techniques, the machines, the many glitches, and the ink issues, especially with the environment. By the third we are introduced to paper issues, how the binding will affect the finished look.

I found the text extremely easy to read and follow, and useful for those who are just beginning to use print. It also made me aware of how graphic designers have huge responsibilities at the finished product of a document. I can understand why it would be this way, because our job is to create a tactile object. However, we are generally trained to create images and harmonize them with text, we are not trained to be print-makers, which makes assumptions unfair. Pessimism would probably take over and make me say that things will all end up being done by us in the end, no matter what we say, but who knows?